stop guessing. track it right.
The European reference for product analytics — event schemas, naming conventions, parameters and validation checklists. Clean, GDPR-aware tracking that works across projects and tools.
Google Analytics 4 setup, event tracking, e-commerce, and advanced configurations.
Privacy-first analytics, GDPR compliance, consent management, and European data regulations.
GTM container setup, data layer architecture, and tag management strategies.
Analytics for subscription software: activation flows, feature adoption, and retention metrics.
Long-term engagement: cohort analysis, churn prediction, and lifetime value.
First-value tracking: onboarding flows, feature discovery, and activation metrics.
Feature adoption metrics answer a question that ships-it culture loves to avoid: did anyone actually use the thing…
Lukas Meier
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6 min read
Data retention is the analytics question almost nobody asks until a regulator or a security review forces it.…
Lukas Meier
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6 min read
Event taxonomy is the difference between an analytics setup you can reason about in year three and a…
Lukas Meier
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5 min read
North Star Metrics get picked in a hurry and regretted at leisure. A team needs “one number to…
Lukas Meier
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6 min read
Healthtech is the vertical where a single careless event parameter can turn a product-analytics dataset into a regulated…
Lukas Meier
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6 min read
Pseudonymization and anonymization get used interchangeably in analytics meetings, and that confusion is expensive. The two terms have…
Lukas Meier
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6 min read