EU‑Medin
european analytics reference

Event Tracking Schemas & Analytics Guides

stop guessing. track it right.

The European reference for product analytics — event schemas, naming conventions, parameters and validation checklists. Clean, GDPR-aware tracking that works across projects and tools.

Browse the reference GA4 guides
topics

What you’ll find here

# ga4

19

Google Analytics 4 setup, event tracking, e-commerce, and advanced configurations.

# privacy-gdpr

9

Privacy-first analytics, GDPR compliance, consent management, and European data regulations.

# data-layer-gtm

9

GTM container setup, data layer architecture, and tag management strategies.

# saas

8

Analytics for subscription software: activation flows, feature adoption, and retention metrics.

# retention

5

Long-term engagement: cohort analysis, churn prediction, and lifetime value.

# activation

4

First-value tracking: onboarding flows, feature discovery, and activation metrics.
by project type

Tracking schemas for your business model

Event taxonomies and validation guides tuned to how your product earns — from storefronts and subscriptions to marketplaces and apps.

E-commerce

3

Tracking strategies for online stores: product views, cart events, checkout flows, and purchase attribution.

SaaS

8

Analytics for subscription software: activation flows, feature adoption, and retention metrics.

Lead Gen

2

Form tracking, lead scoring, and attribution for lead generation websites.

B2B / Enterprise

1

Event schemas and tracking patterns for B2B SaaS, enterprise sales, and account-based analytics

Marketplace

1

Two-sided platform analytics: buyer journeys, seller metrics, and transaction tracking.

Content / Media

1

Engagement analytics for publishers: scroll depth, video tracking, and content performance.

Mobile / App

1

Event schemas and tracking patterns for mobile apps, iOS, Android, and cross-platform analytics

also browse: funnel stage · tools · all project types

latest guides

all guides →