EU-Medin
Stop guessing. Track it right.
The European reference for product analytics. Event schemas, naming conventions, parameters, and validation checklists — clean, GDPR-aware tracking that works across projects and tools.
Latest Guides
SaaS Event Schema
Complete lifecycle reference — signup, onboarding, feature usage, billing, and churn events with parameters and data layer examples.
E-commerce Event Schema
All GA4 e-commerce events from view_item_list to purchase — required parameters, items array structure, and validation checklist.
GA4 Event Naming Conventions
Event naming rules, snake_case patterns, parameter strategy, GTM organization tips, and documentation templates.
UTM Parameters Strategy
Naming conventions, GA4 channel groupings, recommended taxonomy, governance framework, and tracking spreadsheet templates.
Lead Gen Event Schema
Form tracking, CTA clicks, demo requests, lead qualification, call tracking, and deal pipeline — with parameters and data layer examples.
Content & Media Event Schema
Scroll tracking, video and audio events, social sharing, newsletter subscriptions, and paywall tracking — with parameters and data layer examples.
Marketplace Event Schema
Two-sided tracking for buyers and sellers — search, listings, bookings, transactions, reviews, and marketplace-specific metrics with parameters and data layer examples.
B2B Event Schema
Account lifecycle, sales pipeline, multi-user teams, feature adoption, renewal, and customer health score events — with parameters and data layer examples.
Mobile App Event Schema
Install, onboarding, permissions, engagement, subscriptions, and retention events for iOS and Android — with Firebase and data layer examples.
Server-Side Tracking
When it makes sense, real costs, hosting options compared, and step-by-step implementation for GDPR-compliant analytics.
Browse by Project Type
E-commerce
Product views, add to cart, checkout steps, purchases, refunds, promotions.
SaaS
Signups, onboarding flows, feature usage, plan upgrades, churn events.
Lead Gen
Form submissions, call requests, demo bookings, lead qualification stages.
Content / Media
Page views, scroll depth, video engagement, subscriptions, sharing.
Marketplace
Listings, searches, bookings, reviews, transactions between parties.